Remember Borland (What’s in a name)?
Borland the company (and brand), synonymous with Delphi, Pascal, Turbo C and Windows coding, is now ‘The Open ALM Company’. No longer a single reference to any of its great products or past glory. What is ALM, I hear you ask? Me too. I found the meaning right at the bottom of the Borland web site, in the small text. ALM is Application Lifecycle Management. OK, you and I should know this as we’re in the ‘industry’. ALM is where Borland are at these days. I call it consultancy, all very corporate and non-descript. I wish Embarcadero (that just rolls off the tongue, doesn’t it) had bought the Borland name as well as the product code. Borland RAD Studio 2009 or even better Borland Delphi 2009 sure sounds better than Embarcadero Technologies CodeGear RAD Studio 2009
Good ol’ Borland, and good luck Tod Nielsen. Check out what he’s doing with our beloved Borland brand:
